PHASES OF MATTER
PHASES OF MATTER
PHASES OF MATTER
description
Autonomy Capital Spain is an investment firm launching a new website and visual identity for its three internal branches. The objective was to create a premium, abstract 3D animation that visually represents each of the firm's three branches — Acre, Macro, and Stellar. Along with a set of high-impact stills to be used across the website and brand materials.
The final creative direction focused on a 12-second animation where a single abstract shape undergoes three seamless transformations, one for each branch.
The project is full of exploration and research & development. Scroll further down to explore.
Client
autonomy capital
Year
2025
ART DIRECTION
RAFA YUSTE
Category
3D DESIGN & MOTION
(01)
DISPERSION
The entire project is rooted in the interplay between dispersion, light, and material — these three elements shaped not just the look, but the emotion and identity of each transformation. By focusing on how light travels through and reflects off carefully crafted materials, we created visuals that feel both minimal and deeply layered.
(01)
DISPERSION
The entire project is rooted in the interplay between dispersion, light, and material — these three elements shaped not just the look, but the emotion and identity of each transformation. By focusing on how light travels through and reflects off carefully crafted materials, we created visuals that feel both minimal and deeply layered.
(01)
DISPERSION
The entire project is rooted in the interplay between dispersion, light, and material — these three elements shaped not just the look, but the emotion and identity of each transformation. By focusing on how light travels through and reflects off carefully crafted materials, we created visuals that feel both minimal and deeply layered.
(02)
EXTENSIVE EXPLORATION
This project involved an extensive exploration phase that played a key role in shaping the final direction. We experimented with multiple creative approaches to visually interpret the abstract transformation concept.Our early research focused heavily on glass-like materials and smoke simulations, using pyro systems to create smooth, organic forms. These simulations allowed us to explore how abstract matter could flow, dissolve, and reform in elegant ways — emphasizing movement, fluidity, and transformation.
Our early research focused heavily on glass-like materials and smoke simulations, using pyro systems to create smooth, organic forms. These simulations allowed us to explore how abstract matter could flow, dissolve, and reform in elegant ways — emphasizing movement, fluidity, and transformation.
(02)
EXTENSIVE EXPLORATION
This project involved an extensive exploration phase that played a key role in shaping the final direction. We experimented with multiple creative approaches to visually interpret the abstract transformation concept.Our early research focused heavily on glass-like materials and smoke simulations, using pyro systems to create smooth, organic forms. These simulations allowed us to explore how abstract matter could flow, dissolve, and reform in elegant ways — emphasizing movement, fluidity, and transformation.
Our early research focused heavily on glass-like materials and smoke simulations, using pyro systems to create smooth, organic forms. These simulations allowed us to explore how abstract matter could flow, dissolve, and reform in elegant ways — emphasizing movement, fluidity, and transformation.
(02)
EXTENSIVE EXPLORATION
This project involved an extensive exploration phase that played a key role in shaping the final direction. We experimented with multiple creative approaches to visually interpret the abstract transformation concept.Our early research focused heavily on glass-like materials and smoke simulations, using pyro systems to create smooth, organic forms. These simulations allowed us to explore how abstract matter could flow, dissolve, and reform in elegant ways — emphasizing movement, fluidity, and transformation.
Our early research focused heavily on glass-like materials and smoke simulations, using pyro systems to create smooth, organic forms. These simulations allowed us to explore how abstract matter could flow, dissolve, and reform in elegant ways — emphasizing movement, fluidity, and transformation.
(03)
Customising light and glass
Lighting and materials were central to the look and feel. Much of the visual identity came from how light interacted with the form, which led us to build and test a wide variety of HDRI environments — many of which we crafted specifically for this project. These setups helped define the object's presence, softness, and reflective qualities.We also developed custom color gradients based on the brand’s palette, using them to guide the visual tone of each transformation stage. This ensured the final visuals felt cohesive with the brand while allowing space for artistic expression and motion-led storytelling.
The result of this phase was a rich visual library of abstract shapes, materials, and lighting tests — many of which directly informed the design of the final animation and stills.
(03)
Customising light and glass
Lighting and materials were central to the look and feel. Much of the visual identity came from how light interacted with the form, which led us to build and test a wide variety of HDRI environments — many of which we crafted specifically for this project. These setups helped define the object's presence, softness, and reflective qualities.We also developed custom color gradients based on the brand’s palette, using them to guide the visual tone of each transformation stage. This ensured the final visuals felt cohesive with the brand while allowing space for artistic expression and motion-led storytelling.
The result of this phase was a rich visual library of abstract shapes, materials, and lighting tests — many of which directly informed the design of the final animation and stills.
(03)
Customising light and glass
Lighting and materials were central to the look and feel. Much of the visual identity came from how light interacted with the form, which led us to build and test a wide variety of HDRI environments — many of which we crafted specifically for this project. These setups helped define the object's presence, softness, and reflective qualities.We also developed custom color gradients based on the brand’s palette, using them to guide the visual tone of each transformation stage. This ensured the final visuals felt cohesive with the brand while allowing space for artistic expression and motion-led storytelling.
The result of this phase was a rich visual library of abstract shapes, materials, and lighting tests — many of which directly informed the design of the final animation and stills.
(04)
in pursuit
Diving deeper into the abstract world, we began to notice patterns and techniques that could make a simple shape feel richly complex. By carefully selecting camera angles and points of view, we revealed hidden structures and moments within the forms that brought visual depth and intrigue to the overall composition.
(04)
in pursuit
Diving deeper into the abstract world, we began to notice patterns and techniques that could make a simple shape feel richly complex. By carefully selecting camera angles and points of view, we revealed hidden structures and moments within the forms that brought visual depth and intrigue to the overall composition.
(04)
in pursuit
Diving deeper into the abstract world, we began to notice patterns and techniques that could make a simple shape feel richly complex. By carefully selecting camera angles and points of view, we revealed hidden structures and moments within the forms that brought visual depth and intrigue to the overall composition.
(04)
the chosen ones
The final assets selected by the client will live prominently on their new website. The 12-second animation will serve as the hero visual, introducing the brand through elegant motion and material transitions. Accompanying this, three high-resolution stills — one for each branch — will be used across internal pages, providing a consistent visual identity while allowing each division to express its own tone through color, form, and atmosphere. These assets were designed to be minimal yet rich, aligning with the firm’s refined and forward-thinking positioning.
(04)
the chosen ones
The final assets selected by the client will live prominently on their new website. The 12-second animation will serve as the hero visual, introducing the brand through elegant motion and material transitions. Accompanying this, three high-resolution stills — one for each branch — will be used across internal pages, providing a consistent visual identity while allowing each division to express its own tone through color, form, and atmosphere. These assets were designed to be minimal yet rich, aligning with the firm’s refined and forward-thinking positioning.
(04)
the chosen ones
The final assets selected by the client will live prominently on their new website. The 12-second animation will serve as the hero visual, introducing the brand through elegant motion and material transitions. Accompanying this, three high-resolution stills — one for each branch — will be used across internal pages, providing a consistent visual identity while allowing each division to express its own tone through color, form, and atmosphere. These assets were designed to be minimal yet rich, aligning with the firm’s refined and forward-thinking positioning.
