vivid labs
description
VIVID LABS is a forward-thinking brand crafting high-quality, innovative products for modern concentrate enthusiasts. Their latest creation, the PocketDabber, is a sleek and portable vaporizer built for convenience, reliability, and smooth performance on the go. Designed for discreet sessions and seamless user experience, the PocketDabber combines advanced tech with minimalist form.
We were brought in to direct and produce a short-form 3D motion piece to mark the product’s official launch on Instagram. The goal: create a visually compelling, story-driven promo that introduces the PocketDabber’s unique features while aligning with Vivid Labs’ sleek and progressive brand identity.
Client
vivid labs
Year
2025
Category
Art Direction, design & motion
Concept
Development
The PocketDabber’s design naturally evokes the aesthetics of architecture and industrial design—clean lines, sharp edges, and a refined material palette. We leaned into that visual language by building an entire world around the product. Rather than just showcasing the object, we imagined it as an integral part of a futuristic environment—part spaceship, part sculptural building.
R&D & PROCESS
Before jumping into production, we dedicated time to closely study the PocketDabber through a visual and tactile lens. We approached it like a product photographer would—analyzing every surface, edge, and transition at a macro level. This allowed us to understand how light interacts with its materials and how to best highlight its form.
We experimented with abstract compositions, treating the PocketDabber as a design object rather than just a consumer product. These early studies helped define the visual tone: sharp, minimal, and immersive—guiding the direction of both the environments and the animation style.
