we build worlds
Yonick is a 3D design and motion studio in Sofia. We build procedural worlds for products, brands and live shows.
01_manifesto
A product is not understood through the claims made about it. It is understood through behaviour. How it moves, what it withstands, how it holds itself when something happens to it. So we start from the argument rather than the image: what the product stands for, what it has to prove, and what would make someone believe it. Then we build the world that proves it.
We believe a world beats a collection. Twenty beautiful images are twenty images. Twenty states of one world are something else entirely, because each is read against the others and the whole carries more than the sum of it.
We believe distinction has to feel inevitable rather than advertised. The work does not ask for attention or trust. It shows what the thing is and lets the viewer arrive at the conclusion themselves.
That standard came from two industries: one where volume is high and dates never move, another where a single frame is studied by millions. Procedural tools are what make it affordable to hold. Once the system is built, every refinement is a matter of values, so the work gets pushed until it is right, not until it is due.
02_Method
One pipeline, chosen for control rather than habit.
Blender: main instrument, procedural, exceptional shading
Houdini: where Blender cannot reach, simulation and advanced procedural systems
Redshift and Cycles: render
DaVinci Resolve: edit, grade, compositing
Unreal: realtime reactive visuals, alongside live teams
Systems are built before images. Once the system exists, every refinement is a matter of values, so the work gets pushed until it is right.
03_Studio
Sofia, Bulgaria. EU studio.
A small core team of three, extended on demand.
work@yonick.studio
04_Recognitions
Gold and first place, Light and Shadow Yifeng 3D mapping festival, China. Fluid Echoes, with Studio Phormatik.
Stage content for YOUNA's Coachella 2026 debut, Sahara stage.
Featured on Stash and Motionographer. Nothing 3a Pro.